Marketing Survey

MAI INTERNATIONAL conducts various kinds of market researches in Vietnam regardless of the industry.

Vietnam Market Survey – A Competition Survey

If you intend to dig down to know more about Vietnamese market, players in a certain industry, market size, market trends, market share, distribution structure and business habits and margin ratio by hierarchy, please do not hesitate to contact us.

And if you want to find out about the companies already benchmarking in Vietnamese market that may be your competitors in future and you want to investigate the details about them, we can help you with that too.

At MAI INTERNATIONAL, our professionals conduct market research and create reports to satisfy the needs of clients. We may use various methodologies and procedures such as interviews and questionnaire surveys to bring you the required information.

Over-the-counter Survey

We conduct over-the-counter surveys of various industries such as modern trade in Vietnam, traditional trade, motorbike / car repair shops, food shops, etc. and investigate delivery rate of customer designated category products. If you wish, you can set up a list of questions and interview with the shop owners at the same time. Since Vietnam has a long terrain in the north and south, each city has a regional system, so it is effective to conduct surveys by region, such as northern part, central part, southern part and Mekong Delta.

Market research cases

Food manufacturer A

In order to sell food ingredients produced at the company’s factory in the ASEAN to food processing factories in Vietnam , MAI International has hired five sales staff as representatives, focusing on the Mekong Delta region in southwestern Vietnam. In addition, the company started sales and gathered information at the same time.

The information collected by each sales department is accumulated in the cloud so that it can be analyzed at any time by the Japanese side and the ASEAN side. As a result of establishing a sales strategy in the Vietnamese market, a local subsidiary was established and sales activities started in the Vietnamese market.

Industrial equipment manufacturers B

The company had a production plant in Vietnam and exported to Japan, but started market research with the goal of starting sales in Vietnam.

MAI International listed its competitors, interviewed all target companies, and collected and submitted information such as market size, share with major players, competitive sales activities, and margin ratios by rank.After that, the two companies to be benchmarked were decided, and the production strategy of the factory, sales system, personnel system, main product sales, sales volume to main customers, etc. were investigated, and sales strategy in Vietnam market was built.

Motorcycle parts manufacturers C

The company sells motorcycle parts produced in other countries in the ASEAN region to the aftermarket, but it has been difficult to grasp what kind of sales channels each distributor has. In addition, because they wanted to investigate how much the company’s counterfeit goods are circulating in the Vietnamese market, MAI International has investigated 1,000 motorcycle dealers and repair shops throughout the country to the store.

We conducted a survey, calculated store share by region, purchased products that seemed to be counterfeit products, sent them to Japan, and judged authenticity. 

As a result, they were able to understand the Vietnamese market structure and what kind of counterfeit goods were sold in which store. At present, they are considering to ask the Market Management Department to detect counterfeits.

Food manufacturer D

The company has a production factory in Vietnam and has gained a large share, but it was only possible to estimate how much it had in the neighboring Cambodia area. At MAI International, we conducted a traditional trade store survey of 100 stores in each city in the center of Phnom Penh, the outskirts of Phnom Penh, Takeo, Kampong Cham, and Battambang.

As a result, they learned the current store share, sales activities of competitors, sales profit margin of each TT, etc., and restructured their sales strategy in the Cambodian market.