Vietnam Business Support

In Vietnam find business partners find business partners find business partners conduct market research sell products we answer with hands-on execution

From market research and partner search to business meetings and sourcing support.
With local insight and proven experience,
we help move your Vietnam business forward.

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Support by business need

Consult first

For teams that have not yet fixed a direction and want to clarify what to do next.

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Research the market

For teams that need to understand market size, competitors, regulations and consumer response before moving forward.

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Expand sales channels

For teams that need practical sales support from channel planning and test sales to revenue generation.

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Find suppliers

For teams that want to find, compare and verify candidate suppliers before choosing a partner.

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Our Value

MAI International Value

MAI International

We do not stop at delivering research reports. Using local experience and networks, we support research, candidate company search, business meetings and post-contract execution in ways that move the business forward.

1

Move seamlessly from research to execution

We connect research findings to sales channel development, supplier search, test sales and market-entry decisions, helping clients avoid stopping at research.

2

Local network and Japanese-language support

We support clients with company networks centered on Ho Chi Minh City and practical field knowledge. Japanese-language communication helps reduce gaps between headquarters and local execution.

3

Track record with public organizations and private companies

MAI has supported JETRO, local governments, support organizations and Japanese companies across food, daily goods, cosmetics, industrial equipment and other sectors, with support for more than 900 companies since 2010.

Market Research Design

Market research is designed by combining the methods needed for each decision

Market research is not just choosing one menu item. After hearing your business question and decision purpose, MAI International combines the right methods and proposes a plan that fits your budget and schedule.

Research design flow

01

Clarify the question

Clarify what you need to know, what decision you need to make, the target industry and deadline.

02

Define requirements and design research

Build the research methods and output format needed for the decision.

03

Adjust budget and scope

Set priorities and adjust research scope, depth and timeline.

04

Confirm estimate and reporting image

Confirm cost and output before implementation.

05

Conduct research and report

Combine quantitative and qualitative information into a format useful for practical decisions.

06

Propose next actions

Based on results, propose next steps for sales, sourcing or market entry decisions.

Research methods to combine

Designed by MAI
Desktop research
Regulatory research
Trade data analysis
Company interviews
Financial research
Consumer research
Domestic production and sales volume research

Common combinations

Understand market sizeDesktop research + trade data analysis + domestic production and sales volume research
Understand competitorsLong list creation + company interviews + finance and credit checks
Make a market entry decisionFull market research + regulatory checks + strategic hypothesis review
Discuss how to approach market research View market research services
Strategy & M&A Support

We use research results to propose Vietnam market strategy

MAI International combines detailed research results with local knowledge to propose strategic hypotheses suited to each client. We compare options such as export sales, sales partnerships, local entity setup and M&A, then organize a realistic path forward.

01Export sales
02Sales partnership
03Local entity
04M&A review
Discuss market entry approach
01

Organize strategic hypotheses

Review market potential, competitors, sales channels and regulations to identify where there may be a viable path.

02

Compare entry options

Compare entry options such as export sales, distributor use, sales partnerships and local entity setup according to your stage.

03

Evaluate M&A candidates

Organize candidate business details, financial condition, sales network and synergy potential as decision material for M&A consideration.

Company Establishment Support

We propose the right path by stage, including whether a local company is truly needed

MAI International supports multiple company establishment projects each year. We do not assume a local entity is always the answer; we compare distributor use, export sales and test sales, then propose the best path for your stage.

Discuss company establishment approach View company establishment support
01

Entry decisions by stage

Organize the approach that fits your current business situation and goals, including export, distributors and local entity options.

02

Check market potential before setup

Decide whether a local entity is truly needed based on research results and sales experience.

03

Support from setup to operations

Consult us continuously from establishment procedures and management setup to hiring and post-establishment sales support.

ベトナムビジネス相談のイメージ
Easy Consultation

We first clarify your situation,
then propose the right way forward

You do not need to have a fixed request yet. After hearing your goals, MAI designs and proposes the right research method and process.

Start by clarifying your request
Company Directory Service

Start by searching and comparing
For teams that want to search directly

Operated by MAI International,「Connect Vietnam」is a platform for searching and comparing reliable Vietnamese companies.

Role split:
Use Connect Vietnam to search and compare candidate companies.
Consult MAI for selection, negotiation and contract support.

View Connect Vietnam Consult on how to search
Connect Vietnam

Vietnam Supplier Discovery Platform

A company directory that supports the first step of candidate search by helping you search and compare reliable Vietnamese companies.

Proven Track Record

Track record supporting Vietnam business

We have worked with public organizations, local governments, financial institutions and industry groups on Vietnam market research, sales channel development, sourcing and business matching.

900+

Companies supported

16Years

Years in Vietnam business

25Staff

Full-time staff

100%

Japanese-language support

Main support record and partner organizations

JETRO
MAFF Japan
SME Support Japan
Local governments
Financial institutions

Process from consultation to execution support

01.

Clarify current issues

Clarify whether the issue is market understanding, sales, sourcing or market entry. It is fine if the theme is not yet narrowed down.

02.

Research and candidate search

Design the next information needed, such as market research, long list creation, trade data analysis and interviews.

03.

Introductions and meeting support

Support appointment setting, business meetings, interpretation and follow-up with candidate companies.

04.

Post-contract and execution support

Continue supporting sales agency work, sourcing, production management, in-store promotion and post-establishment operations as needed.

Insights

Vietnam Business Knowledge

ベトナムの精密加工工場でOEM先開拓、工場監査、品質管理体制の構築を進める様子を表現したビジネス画像
Case Study

2026.04.22

Case Study: Vietnam OEM Partner Development and Quality Control Setup for a Mid-sized Machinery Manufacturer

Japanese manufacturers are facing a major turning point as supply chains change and overseas sourcing becomes more important...
ベトナム市場での代理店契約、現地ディストリビューターとの商談、契約リスク管理を表現したビジネス画像
Regulations

2026.04.22

Distributor Agreement Risks When Selling Japanese Products in Vietnam

Partnering with a local distributor is one effective way to sell Japanese products in Vietnam, but contract terms require careful review...
ベトナム製造業のハイテク化、半導体分野へのシフト、グリーンマニュファクチャリングを表現したコラージュ画像
Sourcing & OEM

2026.04.22

2026 Update: Vietnam Manufacturing Trends and Supplier Selection Points

Vietnam has long been a leading China-plus-one destination and an important production and sourcing base for Japanese companies...

FAQ

Q. Can we consult even if our Vietnam entry or sales plan is not fixed yet?
A. Yes. We support early-stage questions such as checking market potential or deciding whether to start with sales channel development or supplier search. We first review the product, purpose and timeline, then identify where to begin.
Q. What information can you research?
A. Depending on the purpose, we research import/export value, domestic production and sales volume, competitors, price ranges, sales channels, regulations, certifications and consumer needs. We can also conduct local interviews, store checks, raw data acquisition and on-site research.
Q. Can you help find sales agents or distributors in Vietnam?
A. Yes. Depending on the product and target channel, we support candidate listing, initial contact, meeting setup and negotiation support. We narrow candidates based on modern trade, traditional trade, EC, B2B and other channel characteristics.
Q. Can you check quality aspects when developing suppliers or OEM partners?
A. Yes. We check candidate factory equipment, processing capabilities, transaction history, ISO status and quality control systems, and can support factory audits, sample evaluation and QC documentation when needed.
Q. Can you advise on contracts, trademarks and legal issues?
A. We organize practical issues such as contract structure, exclusive sales rights, minimum purchase quantities, trademark squatting risk and dispute resolution clauses, working with local legal and accounting specialists when needed.
Q. Can you support post-entry setup such as local entity establishment and hiring?
A. Yes. We support business feasibility review before local entity setup, comparison of candidate locations, company establishment support and hiring requirement definition.
Q. How are cost and process decided?
A. They depend on the request, industry, research scope, number of candidates, meeting support and on-site checks. After the first hearing, we clarify priorities and propose the necessary scope, timeline and estimated cost.

Take your Vietnam business
to a concrete next step.

Consult us about Vietnam business issues such as market research, sales channel development and supplier search. Our team will propose a practical approach.

Contact us