Traditional Trade Marketing
Support for expanding distribution through traditional trade, including independent shops, street-front retailers and specialist stores.
Consult about this serviceWhat this page covers
Key questions we help answer
- • Understand the role of traditional trade in Vietnam
- • Design realistic distribution expansion steps
- • Connect sales activities with field feedback
Support scope
What MAI does
01
Assess product fit for TT channels
02
Select target areas and shop types
03
Plan distributor or field sales approach
04
Review rollout and improvement points