Support area: Market Research / EC Sales Launch
The client wanted to assess whether its manufacturing and product development base in Vietnam could be used to expand from export and B2B business into the domestic B2C consumer market.
MAI International supported market research, consumer tasting research, concept validation, package direction, website production, Shopee official shop setup, advertising operations and EC sales management.
Client Profile
A major Japanese processed food manufacturer with existing production operations in southern Vietnam.
Background
The client wanted to assess whether its manufacturing and product development base in Vietnam could be used to expand from export and B2B business into the domestic B2C consumer market.
MAI International Support
MAI International supported market research, consumer tasting research, concept validation, package direction, website production, Shopee official shop setup, advertising operations and EC sales management.
Period
The support was provided as a project-based engagement, with the scope adjusted according to the client's decision-making stage.
Results
The project clarified local consumer needs and led to product development, package preparation, EC launch and practical entry into Vietnam domestic B2C sales.
Consulting
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