Support area: Market Research / Product Development
The client needed to understand local usage behavior, competing products and adjacent categories before deciding how to adapt its products for Vietnam.
MAI International organized desktop research, store checks, competitor and SKU review, price range checks and consumer perspective analysis.
Client Profile
A Japanese manufacturer of chemical and household products considering Vietnam-specific product development.
Background
The client needed to understand local usage behavior, competing products and adjacent categories before deciding how to adapt its products for Vietnam.
MAI International Support
MAI International organized desktop research, store checks, competitor and SKU review, price range checks and consumer perspective analysis.
Period
The support was provided as a project-based engagement, with the scope adjusted according to the client's decision-making stage.
Results
The research organized the market assumptions needed for product adaptation, category positioning and future sales channel planning.
Consulting
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Market Research、Sales Development、調達先探索、現地パートナー選定まで、貴社の状況に合わせて支援内容を整理します。
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