Support area: Consumer Research / Skincare Market
The client needed to understand awareness, purchase behavior and product expectations for whitening and dark spot care products.
MAI International supported consumer research design, local feedback collection, competitor observation and product concept review.
Client Profile
A healthcare and skincare-related company examining consumer needs in Vietnam.
Background
The client needed to understand awareness, purchase behavior and product expectations for whitening and dark spot care products.
MAI International Support
MAI International supported consumer research design, local feedback collection, competitor observation and product concept review.
Period
The support was provided as a project-based engagement, with the scope adjusted according to the client's decision-making stage.
Results
The client obtained consumer insight useful for product positioning, message design and future market entry planning.
Consulting
自社に近いテーマの支援について相談しませんか
Market Research、Sales Development、調達先探索、現地パートナー選定まで、貴社の状況に合わせて支援内容を整理します。
まずは相談する