Support area: Sales Channel Development
The client wanted to explore how automotive goods such as engine oil could be introduced and sold in Vietnam.
MAI International supported channel research, candidate distributor checks, local market information gathering and sales route review.
Client Profile
A company handling private-brand automotive goods and related products.
Background
The client wanted to explore how automotive goods such as engine oil could be introduced and sold in Vietnam.
MAI International Support
MAI International supported channel research, candidate distributor checks, local market information gathering and sales route review.
Period
The support was provided as a project-based engagement, with the scope adjusted according to the client's decision-making stage.
Results
The project clarified potential sales channels and practical issues for Vietnam sales development.
Consulting
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